Background
Best Caravan is the biggest caravan dealership in Finland. As a market leader they wanted to be a front-runner in the social media marketing field.
The whole industry was in an aching need for a new generation. Kohina Creative innovated #TourDeVan, a year long marketing project for Best Caravan.
Our insight was to tell stories about all the possibilities of the modern world digital nomad. We created a bold marketing, content, films and brand strategy where new and old blend together naturally.
The campaign was great success that exceeded all expectations. Needless to say #TourDeVan was continued for a second year in a row.
Results after one year:
+10K – Instagram Followers
+5 million – Impressions
+3 million – Social Media Reach
Want to hear more?
Sami Lensu
Co-Founder & Creative Lead
+358 45 126 0098
sami@kohinacreative.fi
